You’ve heard of fast fashion—clothing brands like H&M and Forever 21 take the lead when it comes to mass-producing looks inspired by what you see on the runway. While the average consumer can’t afford Fashion Week couture, fast fashion allows them to get the look for a fraction of the cost.

The only problem is fast fashion uses low-quality fabrics and mass-produces these clothes in a not-so-sustainable way. Enter your small business idea and the rise of slow fashion in Denver.

The ethical way to go

A small business might wonder about the higher costs due to high-quality fabric and the payment of a living wage to every employee, but these ethical considerations will make you a choice for the environmentally conscious. Besides, there’s nothing you and your small business attorney from Denver-based Miller & Steiert, P.C. can’t work out in terms of compensation, and in the process of giving employees a fair salary, you’ll be reducing turnover rates and keeping their happiness a priority.

With studies showing that happy employees improve business productivity, it’s a win-win.

Small doesn’t mean unsuccessful

Stop yourself from thinking that a small business can’t last. Others choose to keep their business small so that they can personalize their services and give both employees and consumers their very best.

And while expansion is inevitable, especially if you want this to be a family business your children can take over in the future, you can still keep everything personal by using a hands-on approach. After all, if you let all the clothing items be handled by machines operated by strangers, you have switched to the side of fast fashion. Rather, befriend everyone who touches the clothes every step of the process, and make meaningful connections with them.

With the right safeguards in place, such as not losing sight of your mission and vision and protecting the company from financial dangers, you can turn it into a family legacy.